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otázka		Odpoveď
brand stretching začať sa učiť		using an existing name on another type of product
brand loyalty začať sa učiť		the tendency to always buy a particular brand
brand image začať sa učiť		the ideas and beliefs people have about a brand
brand awareness začať sa učiť		how familiar people are with a brand (or its logo and slogan)
product launch začať sa učiť		the introduction of a product to the market
product lifecycle začať sa učiť		the length of time people continue to buy a product
product range začať sa učiť		the set of products made by a company
product placement začať sa učiť		when products are used in films or TV programmes
product endorsement začať sa učiť		the use of a well-known person to advertise products
market leader začať sa učiť		the best-selling product or brand in a market
market research začať sa učiť		information about what consumers want or need
market share začať sa učiť		the percentage of sales a company has
market challenger začať sa učiť		the second best-selling product or brand in a market
market segment začať sa učiť		customers of a similar age, income level or social group
market follower začať sa učiť		a company that follows what the leader in its sector does
peak travel začať sa učiť		when the largest number of people are traveling
subsidiary začať sa učiť		a company which is at least half-owned by another company
factory / plant začať sa učiť		a large builging or group of buildings where goods are made
call centre začať sa učiť		an office where people answer questions and make sales over the phone
service centre začať sa učiť		a place where faulty products are mended
headquarters / head office začať sa učiť		the main office or building of a company
distribution centre začať sa učiť		a building from which goods or supplies are sent to factories, shops or customers
warehouse začať sa učiť		a building for storing goods in large quantities
outlet začať sa učiť		a place through which product are sold
publicity stunt / gimmick začať sa učiť		an organized action designed to attract potencial clients' attention
demand začať sa učiť		what customers actually want from the market
supply začať sa učiť		what the market actually offers to customers
budget začať sa učiť		money for an advertising over a particular period of time
marketing mix začať sa učiť		a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company začať sa učiť		a company that created companies under it and controls them
pitch začať sa učiť		what the sales rep says to the potential customer
repositioning začať sa učiť		changing an image and strategy of brand or product in a market
merchandising začať sa učiť		the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in začať sa učiť		go to desk at a hotel / airport to say you have arrived
frequent flyer points začať sa učiť		award by airlines to reward customer loyalty
lounge začať sa učiť		a room in a hotel / an airport where people can sit and relax
upgrade začať sa učiť		change to a better seat or level of service
boarding pass začať sa učiť		a card you mast show in order to get on a plane
ground staff začať sa učiť		all the people who work at an airport, but not the pilots or cabin crew
initiatives začať sa učiť		important new plans to achieve an aim
accomplishements začať sa učiť		success in doing something
autonomy začať sa učiť		independence / freedom to make your own decisions
empowerment začať sa učiť		giving people the power to do something
faculty začať sa učiť		teaching staff
slogan začať sa učiť		a short phrase that is easy to remember
press coverage začať sa učiť		newspapers and magazines
design features začať sa učiť		an important, interesting or typical part of something
campaign začať sa učiť		a promotional, advertising activity over a particular period of time
suppliers začať sa učiť		people or companies who / which deliver services
department začať sa učiť		a larger organisation is often divided into smaller units, reffered to us...
marketing začať sa učiť		matching what the business organization produces with what customers want
niche začať sa učiť		a small, specialised part of a market
junk mail začať sa učiť		letters about products and services which you haven't ask for and probably don't want
hype začať sa učiť		promoting a product or service with exaggerated or intensive publicity
brand začať sa učiť		a product which can be recognized by its name
upmarket začať sa učiť		aiming at the luxury end of the market
downmarket začať sa učiť		aiming at the mass end of the market
sponsorship začať sa učiť		supporting a cultural or sporting enterprise in return for advertising
crowded market začať sa učiť		one with too many competing products
reposition začať sa učiť		change the image of product or service
mailshot začať sa učiť		when the same letter is sent to a large number of possible buyers
brochure začať sa učiť		a booklet giving information about company's products or services
junky začať sa učiť		drug addict
introduction, growth, maturity, decline začať sa učiť		particular stages in product's existance consist of...
shareholders začať sa učiť		people owning shares in a company
wholesaler začať sa učiť		a business selling products to other shops or business, not individual customers
agenda začať sa učiť		a plan of the meeting
item on the agenda začať sa učiť		a particular point on the plan of the meeting
a red-eye flight začať sa učiť		the flight which is very early, at the crack of dawn
a white knuckle flight začať sa učiť		the flight which is scary, with turbulences
open ticket začať sa učiť		the ticket without specified date of return
a cheaper ticket oprion začať sa učiť		the ticket with a discount
to receive a stand-by passenger status začať sa učiť		status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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