Market

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otázka		Odpoveď
process by which the supply of products is traded is equated to the demand without leftovers ______ is a technique that helps avoid waste and leftovers. začať sa učiť		market clearing Market clearing is a technique that helps avoid waste and leftovers.
process of dividing a market of potential customers into segments based on different characteristics Market segmentation may vary depending on the product, even under the same brand. začať sa učiť		market segmentation Market segmentation may vary depending on the product, even under the same brand.
marketing strategy in which advertising efforts are focused on a small group of highly targeted consumers Do you think we should focus on ______ rather than go broad? začať sa učiť		micromarket Do you think we should focus on micro market rather than go broad?
small but profitable segment of a market suitable for focused attention by a marketer There's a ______ for facilitating tours to Antarctica. začať sa učiť		market niche There's a market niche for facilitating tours to Antarctica.
marketing environment of a company, directly affecting it, e. g employees, competitors and clients ______ affect all of the stakeholders, including the suppliers. začať sa učiť		micro environment Microenvironment affect all of the stakeholders, including the suppliers.
developing an already existing market You can try _____ and increase sales by putting what you already have into a new market. začať sa učiť		market development You can try market development and increase sales by putting what you already have into a new market.
increasing the market share of a particular product or service We should ditch ______ and explore new options for development. začať sa učiť		market penetration We should ditch market penetration and explore new options for development.

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Lekcia je súčasťou kurzu
"Užitočné marketinové termíny a výrazy"
(v skutočnosti 364 informačný list)

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Súčasťou kurzu sú aj nasledujúce sady kartičiek:

Basic concepts Digital marketing Media and advertising Sales Brands Marketing tools and techniques Customer Competition Price and demand Discounts and promotions Product Distribution and logistics Finance and ratios Trend

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