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otázka		Odpoveď
market začať sa učiť		all the potential customers share a particular need or want
marketing začať sa učiť		the process of developing, pricing, distributing and promoting the goods or services that satisfy such needs
marketing combines 6 začať sa učiť		research, product development, distribution, advertising, promotion, product improvement
6 P začať sa učiť		product, price, promotion, place, packaging, ppl
market leader začať sa učiť		firm with a much larger market share than its competitors
market challenger začať sa učiť		a company that number two in an industry, but which would like to become nr1
market follower začať sa učiť		a smaller company in an industry, more or less content with its existing market share
market nichers začať sa učiť		small, specialised companies, which target segments within segments
monopoly začať sa učiť		a market in which one single producer can fix an artifically high price
oligopoly začať sa učiť		a market dominated by a few large suppliers and which it is hard for new companies to break into
cartel začať sa učiť		a group of companies which chose to collaborate by sharing out markets, co-ordinating their prices and so on
dominant-firm oligopoly začať sa učiť		a situation in which the market leader can determine the price that its competitors can charge
natural monopoly začať sa učiť		a market in which it is normal to have only one supplier -e.g. utilities such as water and sewage
differential advantage začať sa učiť		a feature that makes you stand out
selling point začať sa učiť		feature which makes your product sell well
point of sale začať sa učiť		place where we sale
market driven economy začať sa učiť		an economy controlled by market forces rather than by government action
price skimming začať sa učiť		a product pricing strategy by which firm charges the highest initial price that customers will pay
product life cycle začať sa učiť		introduction, growth, maturity, decline
economies of scale začať sa učiť		a proportionate saving in costs gained by an increased level of production
market penetration strategy začať sa učiť		selling the product at as low a price as possible in order to attain a large market share
product recall začať sa učiť		request from a manufacturer to return a product after the discovery or safety issues
undercover marketing začať sa učiť		marketing in which customers do not realize they are being marketed to
e-marketing začať sa učiť		using electronic media like email or SMS to promote products
direct marketing začať sa učiť		promoting products to target customers, eg through addressed mail
product placement začať sa učiť		putting products or references to product in media like films
viral marketing začať sa učiť		marketing that spreads from consumer to consumer, often online
advertising začať sa učiť		persuading ppl to buy a product or service by announcing it on eg TV
4 C začať sa učiť		customer solution, cost, convienience, communication
mix coherency začať sa učiť		refers to how well the components of the mix are blended together
mix dynamics začať sa učiť		refers to how the mix is adapted to a changing business environment
determining market segmentation začať sa učiť		is about adapting the marketing mix to different customer subgroups

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