→ Advertising → Začnite sa učiť / Stiahnite si MP3 Flashcards

otázka		Odpoveď
ad blocking začať sa učiť		the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency začať sa učiť		a company that produces advertisements
advertising campaign začať sa učiť		a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware začať sa učiť		software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration začať sa učiť		repetition of a sound
alluring začať sa učiť		attractive; also fetching
banner začať sa učiť		an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore začať sa učiť		a huge number of products on sale at ridiculously low prices
billboards začať sa učiť		(US) very large boards used for advertising
hoardings začať sa učiť		(UK) very large boards used for advertising
blatant lie začať sa učiť		very obvious and intentional lie
bombard začať sa učiť		to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash začať sa učiť		to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand začať sa učiť		a type of product made by a particular company and sold under a particular name
brand awareness začať sa učiť		the degree to which people are familiar with or prefer a particular brand
catchy jingles začať sa učiť		easy to remember tune or song
classified ads začať sa učiť		a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait začať sa učiť		content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break začať sa učiť		a short interruption of a television or radio programme to broadcast advertisements
consumer goods začať sa učiť		products that people buy for their own use
creative brief začať sa učiť		a document that gives details of what should be considered when something is being designed or advertised
direct mail začať sa učiť		the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing začať sa učiť		the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching začať sa učiť		attractive; also alluring
flyers začať sa učiť		sheets of printed information advertising something
good/best value for money začať sa učiť		(UK) used in reference to something that is well worth the money spent on it
implicit začať sa učiť		suggested but not communicated directly
in the lap of luxury začať sa učiť		in a very luxurious way
informative začať sa učiť		providing a lot of useful information
innovative začať sa učiť		original and interesting
logo začať sa učiť		a design or symbol used by a company to advertise its products
mail shot začať sa učiť		the posting of advertising or similar material to a lot of people at one time
marketing strategy začať sa učiť		a plan of action designed to promote and sell a product or service
misleading začať sa učiť		causing someone to believe something that is not true
opulent začať sa učiť		rich and special (relating to lifestyle)
to plug začať sa učiť		to advertise
pop-up advertisements začať sa učiť		an ad that displays in a new browser window
positioning začať sa učiť		the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement začať sa učiť		the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement začať sa učiť		a way of advertising a product by supplying it for use in films or television programmes
proven začať sa učiť		shown by research
rock-bottom prices začať sa učiť		extremely low prices
sandwich boards začať sa učiť		advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing začať sa učiť		words written in the sky using smoke from a plane
slogan začať sa učiť		a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising začať sa učiť		a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam začať sa učiť		unwanted email, usually advertisements
sponsorship začať sa učiť		the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art začať sa učiť		use the very latest technology
subtle začať sa učiť		not loud, bright, noticeable, or obvious in any way
sumptuous začať sa učiť		rich and special (usually with words relating to food and furnishings)
tantalising začať sa učiť		making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience začať sa učiť		the particular group of people to which an advertisement or a product is directed
text message advertising začať sa učiť		a form of marketing that businesses use to send promotions to customers via text messages
to exploit začať sa učiť		to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself začať sa učiť		allow yourself something enjoyable
to pamper yourself začať sa učiť		treat yourself to something luxurious
to put/leave other candidates in the shade začať sa učiť		make candidates from other courses seem insignificant
to stand out in the crowd začať sa učiť		to be noticed
trailers začať sa učiť		brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials začať sa učiť		an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous začať sa učiť		(formal or humorous) seeming to be everywhere
unsurpassed začať sa učiť		the best there is
USP (unique selling proposition/point) začať sa učiť		a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog začať sa učiť		a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth začať sa učiť		when people hear about something from their friends, people they work with etc
commitment/consistency začať sa učiť		(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof začať sa učiť		(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity začať sa učiť		(in persuasion principles) a general human quality that makes people return favours
scarcity začať sa učiť		(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority začať sa učiť		(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking začať sa učiť		(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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